Introducing the Intricacies of Digital Marketing
You’re probably already familiar with digital advertising models like Pay-per-click. The idea of the internet was to make the user experience as interactive as possible. Whether you’re a vendor selling your merchandise or a shopper looking for great bargains, investing in a quality digital ad is paramount. Most online commercials are designed in such a manner that both the merchant and ad sponsor automatically earn when an internet user views the commercial and consequently takes action. But it isn’t always as easy as it sounds.
The marketing company must ensure the ad is designed to captivate potential customers while also offering them real value. That way, the users can quickly analyze the product, determine its suitability for their needs and then place their order.
While things appear to work seamlessly for online shoppers, vendors often sacrifice a lot in a bid to get their products visible to as many potential clients as possible. And that especially applies to app developers. After going through the rigor of designing an intuitive app, you realize there’s even a greater challenge – marketing the product. And that’s where CPI marketing comes in.
What’s CPI Marketing?
CPI is an abbreviation for Cost per Install. And as the name suggests, this is a pricing model where an app advertiser/app owner pays whenever a user installs apps from their ads. As a pricing model, CPI is used exclusively for mobile apps. In CPI campaigns, marketing companies design and place ads that are specifically intended to drive traffic to specific mobile apps.
For instance, you may discover that your browsing sessions are filled with ads on how to use a home automation system. Being such an interesting area, you would readily want to click on the ad. As soon as you open it up, you realize it’s linking out to another mobile app. The ultimate goal was to have you follow the link to the app and possibly install it. After installing the app, businesses are then charged a bid rate or a fixed rate.
The Need for CPI Campaigns
The concept behind CPI marketing is inspired by the fact that mobile apps are businesses. And like any business, the survival of the app depends on its profitability. As such, you’d need to put up serious marketing campaigns to ensure your mobile app is continually installed by users.
As you probably already know, the online marketplace relies heavily on visibility. Therefore, the number of installs your app garners will largely depend on how well you rank it up on search engines and app stores. So at the very least, you must keep track of the metrics that relate to your business model. It’s those metrics that will determine how visible your app is in the online marketplace. And Cost per Install is one such metric.
But as you shall find out, keeping track of such metrics is easier said than done. Ideally, you’d want to establish the returns you get out of your mobile apps. That would typically work out as the number of installs divided by the amount spent on the ads. However, this amount often varies depending on whether the app charges a fixed or a bid rate. It’s rather easy to track the number of installs for your mobile ads. But it’s a lot difficult to determine how much you should spend on ad campaigns. To save yourself the agony, you’d need to choose a professional advertising network and publisher. The company should be able to help rank your mobile apps on major search engines as well as on the app store.
How CPI Campaigns Work
First, you would need to decide that you want to promote your app. The methods of promotion, in this case, are paid advertisements.
The second step is choosing your ideal CPI marketing company. The main objective of these companies is to increase the visibility and exposure of your app.
Next, the marketing company, also known as the advertising network, places ads within mobile websites and other apps. Most of these ads appear in formats such as Banners, Native, Videos, Interstitial, and OfferWall.
The goal is to generate immediate interest in the commercials so that the user can click on them. As soon as the user clicks on the ad, the click leads them to an installation link. And upon installation, the app owner is charged a commission.
One of the greatest advantages of CPI campaigns is that the results are measurable. That gives app developers more control over how much to expend on their marketing campaigns. For instance, if the efforts of an advertising network are actually paying off, you’ll be able to know by the number of installs your app garners.
Looking Out For the Best
Evidently, pulling off a successful CPI campaign isn’t a walk in the park. It requires not only huge capital investment but also a great deal of time tracking the metrics. And since you’re in it for the money, you’d want a company that delivers on their CPI advertising claims while also charging you industry-competitive rates. If searching for such a company, look no further than MobieRanker.
MobieRanker CPI Marketing Company guarantees real and measurable CPI marketing results. The company employs stellar digital marketing techniques, such as SEO and SMM, to ensure your app reaches a wider audience. And the best part is that they target each of their campaigns to specific demographics depending on the nature of your product. MobieRanker delivers on its promises, and the numerous reviews on their website are a testament to that. Contact them today if you wish to scale your mobile app marketing efforts to a new level.